Safe & Transparent Platform

544k's Privacy Policy

Your personal information is very important to us. This policy explains in detail how we collect, use, and keep your information secure.

Last Updated: January 2026

544k ("we", "our") is a trusted online betting and casino platform in Bangladesh. We place the highest priority on the privacy of our users. This Privacy Policy ("Policy") provides a detailed description of what information is collected about you while using our website https://544k.lat, how it is processed, and how it is kept secure.

By registering on or using this platform, you agree to the terms of this Policy. If you have any questions, please contact our support team.

1

What Information We Collect

We collect various types of information during account registration, use of services, and financial transactions on the 544k platform. This information falls into two main categories:

1.1 Information You Provide Directly

When you consciously provide information on our platform, we collect the following:

  • Full name and date of birth
  • Email address and mobile phone number
  • Residential address
  • National ID or passport details (for identity verification)
  • Financial transaction details: deposit and withdrawal records made via bKash, Nagad, Rocket, or bank transfer
  • Messages and information provided when contacting customer support

1.2 Automatically Collected Information

When you browse our website, our systems automatically record certain information:

  • IP address and device type
  • Browser type, version, and language settings
  • Date and time of access to the platform
  • List of pages visited and session duration
  • Referral URL (which link you came from)
  • Information collected via cookies and similar tracking technologies
We never store your full payment card number. Financial transactions are handled through secure encrypted channels.
2

Use of Information

544k uses collected information for the following legitimate purposes:

  • Account Management: Creating your profile, verifying identity, and ensuring uninterrupted access to the platform.
  • Financial Transaction Processing: Successfully completing deposits and withdrawals and maintaining transaction history.
  • Identity Verification (KYC): Meeting regulatory requirements to prevent fraud and financial crime.
  • Customer Support: Helping to resolve your issues quickly and providing improved service.
  • Platform Improvement: Analysing user experience to improve service quality.
  • Communication: Sending important notifications, transaction confirmations, and information about policy changes.
  • Security Monitoring: Detecting suspicious activity and protecting account security.
  • Responsible Gaming: Keeping users safe in accordance with our responsible gaming policy.

We never sell your information to advertisers or any other third party for commercial purposes.

3

Information Sharing & Disclosure

544k does not share your personal information with third parties except in the following limited circumstances:

3.1 Service Provider Partners

We work with certain trusted technology partners to operate our services — such as payment processors (bKash, Nagad, Rocket, and bank transfer service providers), software and hosting providers, and cybersecurity specialists. These partners are given only the information necessary to provide their specific services.

3.2 Legal Obligations

Information may be disclosed to authorities where required to comply with applicable laws in Bangladesh or judicial orders. In such cases, we always verify the legal process appropriately.

3.3 Fraud Prevention

Information may be shared with relevant authorities to prevent money laundering or fraudulent activity.

All our third-party partners operate under strict confidentiality agreements and may not use your information for any other purpose.
4

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience. Cookies are small data files stored on your device.

4.1 Types of Cookies

  • Essential Cookies: Required for the platform's core functionality — maintaining login sessions, security verification.
  • Functional Cookies: Remember your preferences and settings, such as language and display preferences.
  • Analytics Cookies: Help monitor site performance and improve the user experience.

4.2 Cookie Controls

You can disable or delete cookies at any time through your browser settings. Please note, however, that disabling essential cookies may prevent some platform features from working correctly.

5

Data Security Measures

544k uses industry-standard security measures to protect your information:

  • SSL/TLS Encryption: All data transmission on our website is protected by SSL encryption. You can confirm this by seeing "https" in your browser's address bar.
  • Encrypted Data Storage: Sensitive information stored on our servers is always kept in an encrypted state.
  • Access Controls: Through strict access control policies, only authorised staff can view the information they need.
  • Regular Security Audits: Regular security assessments are conducted to identify vulnerabilities in our systems.
  • Two-Factor Authentication: An additional verification mechanism is in place to enhance the security of account access.
  • 24/7 Monitoring: Our security team monitors systems around the clock to quickly detect and prevent suspicious activity.
Important: Transmitting information over the internet is not 100% secure. We take every precaution, but to keep your account safe, use a strong password and do not share it with anyone.
6

Data Retention Period

544k retains your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required to meet legal obligations.

6.1 Active Accounts

All necessary information is retained for as long as your account is active. Transaction history is kept to ensure service quality and to assist in resolving any disputes.

6.2 After Account Closure

Even after an account is closed or deactivated, certain information may be retained for a specified period in accordance with legal requirements and financial regulatory guidelines. After that period has passed, the information is securely deleted or anonymised.

7

Your Privacy Rights

As a 544k user, you have important rights over your own information:

7.1 Right to Access

You may request a copy of the information we hold about you at any time. We will respond to your request within a reasonable timeframe.

7.2 Right to Rectification

If any information in your profile is incorrect or incomplete, you may request that it be corrected. Many details can be updated directly from your account settings.

7.3 Right to Erasure

In certain circumstances, you may request that your personal information be deleted. However, it may not be possible to delete information that is required to meet legal obligations.

7.4 Right to Object to Processing

You may object to the processing of your information for specific purposes, such as marketing communications.

7.5 Right to Data Portability

You may request your personal information in a structured, machine-readable format.

To exercise these rights, please contact our support team. We will carefully review each request.

8

Protection of Minors

544k is for users aged 21 and above only. We do not knowingly collect any personal information from anyone under the age of 21. Age verification during registration is mandatory.

If we suspect that a user is below the required age, we will immediately suspend that account and delete any information collected. If a parent or guardian believes their child has registered on 544k, please contact our support team.

9

Third-Party Links & Services

The 544k platform may sometimes reference third-party services — such as game software providers (Pragmatic Play, Evolution Gaming, JILI, PG Soft, Spribe, and others). These providers have their own privacy policies and their practices are not covered by this Policy.

We recommend that you carefully read the privacy policy of any third-party service before using it. 544k is not responsible for the privacy practices of third parties.

10

Changes to This Policy

544k may review and update this Privacy Policy from time to time. Amendments may be made due to service improvements, the introduction of new technologies, or changes in legal requirements.

For significant changes, we will send a notification to your registered email address or display a prominent notice on the platform. Continued use of the platform after changes have been made will be taken as your agreement to the revised policy.

The "Last Updated" date at the top of the page always reflects the date of the most recent revision. We recommend reviewing this policy regularly.

11

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact our dedicated support team. We are available 24/7 to assist you.

  • Live Chat: Chat with us directly from any page on the platform — support is available in both Bengali and English.
  • Email: [email protected] — for privacy-related requests, please write "Privacy Request" in the subject line.

We generally aim to respond promptly to requests regarding personal information. For complex matters, we will keep you updated on progress.

Need more help?

For any questions about our privacy policy or the use of your information, the 544k support team is always ready to help. You will get an immediate response via live chat, and emails are handled with equal care.

[email protected]